Logo and visual identity

Client: The Junction Works
Background: The Junction Works supports people with disability, mental health issues or social disadvantage, to live their best lives. Their services are designed to reduce disadvantage and poverty for people with a disability, young people at risk, Aboriginal people, and people suffering distress and hardship. They operate across Western Sydney and are a registered provider with the National Disability Insurance Scheme (NDIS).
Brief
: The Junction works wanted to replace their dated brand with a contemporary logo incorporating the themes of growth and development.
Solution: We worked closely with The Junction Works before starting, writing an initial brief, and then presenting alternative options covering options for online, social media and print. Accompanying the final logo comprehensive 36-page brand guidelines document covering logo and colour use across all media.
Result: The client was ecstatic about their new brand identity and launched across their organisation in early 2023.

Click here to download the brand presentation.

Click here to download the Junction Works brand Guidelines.

The original logo

Brand story and recommendation

The use of colour to represent the participant’s journey.

The final brand hierarchy.

Our logo suite.