Client: Animal Justice Party
Background: Where Pigs Fly Farm Sanctuary was founded in 2014 to combat the abuses of animal agriculture and encourage a new awareness and understanding of farmed animals. The Animal Justice Party wanted to showcase ‘Animal Heroes’ that represented their animal ethics and communicated their love of animals in a way that showcased positive change.
Problem: The AJP were keen to create advertising for their party for an upcoming election and we were also given the opportunity to create some online content for their website.
Solution: We worked closely with the client to create a pre-election campaign starring Mark Pearson (AJP) and Debbie Pearce from Where Pigs Fly sanctuary.
Result: A create Christmas campaign, that saw 91 sign ups in the first day of launch.