Client: RedEarth Energy Storage
Background: RedEarth Energy Storage is an Australian company that designs and installs on and off-grid solar batteries
Problem: RedEarth is a unique Australian company with a premium solar battery storage offering. The challenge was
inform energy users of the benefits of battery storage and their ability to run an entire home without connection to
electricity poles and wires.
Solution: We worked closely with the RedEarth team developing an initial brief and recommending the most credible form
of demonstrating results – testimonials. The client sourced several off-grid customers, and we narrowed down the field
to, Dave and Stuart, from coastal and rural regions respectively. A 30 second and 15 second cut down version of these
testimonial ads were shown on the nine network, WIN & NBN during the 2022 season of The Block TV show.
Result: The clients felt the had been engaged and were invested in the campaign, stating “we love your work”.