Client: ProAgni Australia
Background: ProAgni is a start-up bio agriculture company
Brief: ProAgni were keen incentivise to increase their sales and reach over six-months
Solution: We worked closely with the team at ProAgni who were keen to run a promotional campaign to drive product
sales over. There would be monthly prizes of YETI outdoor coolers and a final 6-month prize of an expensive drone. We
developed a creative concept centred around the major prize of the drone. Additionally, we presented a reseller pack
containing a staged Communications Plan and launch assets – posters, flyers, EDM’s and point of sale materials – to help
promote the campaign to their customers.
Result: The result was a marked increase in sales and social promotion as we shared images of delighted prize winners
alongside the resellers they purchased from, across multiple media channels.