Client: RedEarth Energy Storage
Background: RedEarth Energy Storage is an Australian company that designs on and off-grid solar battery energy storage
systems and uses a network of resellers and installers to sell and install their products.
Problem: RedEarth is a unique Australian company with a premium product, relying on a network of trained resellers and
installers to deliver their product. With a big advertising spend they were seeking to grow their installer base to meet
increased customer demand.
Solution: Our creative focussed on the benefits of a partnership with RedEarth and the ease of working with a quality
product, with strong local support. We chose testimonial-style simple messaging expressing how ‘Rob’ our reseller is looked after by becoming RedEarth reseller and installer. The key messaging revolves around great training, leads available now, fair trade pricing and business building as a partner for the future.
Result: A 200% increase in the number of enquirers from their previous 6 months.