Client: Pooled
Background: Leading Australian and New Zealand smart metering and energy specialists, Intellihub Group  acquired the assets of digital pool management and monitoring business Pooled Energy. The online pool services business installs sensors and a smart controller to pool equipment and uses machine learning to automate the management and monitoring of backyard swimming pools. The service is focused on delivering clear and healthy water while reducing energy consumption costs. The business has been rebranded Pooled, to reflect its new focus on monitoring and management without the energy retailing component.
Problem: Nearly 2,000 Pooled customers transitioned to Intellihub and new management. 
Solution: We worked with Intellihub to communicate to those customers and keep the monitoring and chemical deliveries up to date without losing business. We rebranded their website and created a transitional brand look and feel to keep the equity we had but make it clear visually that there was a change in ownership.
Result: Pooled continues to flourish and plans are in place for a relaunched business in 2024.