Client: GenesisCare
Background: GenesisCare is the largest private radiation oncology company in Australia.
Problem: Radiation oncology equipment can now be used to treat skin cancer conditions. How do we enrol skin cancer
specialists to refer new patients to GenesisCare services?
Solution: Working closely with the client we worked to create a testimonial brochure demonstrating the dramatic healing effects of radiation treatment on real patients with skin cancer. Accompanying this brochure, we designed a specific
referral pad for new referrers.
Result: The client was thrilled with the brochure and referral pads that were distributed nationally across Australia