Logo and brand identity, bespoke Gothic clothing
Client: House of Fetish
House of Fetish was, for years, an iconic Sydney institution, deeply embedded in the vibrant culture of Oxford Street. Known for its bold presence and unwavering commitment to the fetish community, it was more than just a retail space—it was a statement.
We had the privilege of working with proprietor Joanne Kershaw to re-imagine the brand while preserving its rebellious spirit. Our approach introduced deeper, more daring color palettes and striking thematic elements, elevating House of Fetish’s marketing to match the boldness of its clientele. By refining the brand’s visual language and strengthening its identity, we helped ensure its legacy continued to captivate and inspire.