Client: ProAgni Australia, Riverina Stockfeeds
Background: ProAgni is an Australian agriculture company that develops antibiotic free, methane-reducing animal feeds
and supplements. Riverina Stockfeeds is one of ProAgni’s manufacturers and distributors.
Problem: We needed to find a way to speak directly to farmers yet push sales through the manufacturer’s local networks
on the East Coast of Australia.
Solution: We worked on a joint promotional campaign with ProAgni and Riverina Stockfeeds, engaging with a data agency
to procure a target list of primary producers on the East Coast of Australia. We created two campaigns – “Safer/cleaner”
and “Saves money” that both offered free delivery in areas surrounding the Riverina manufacturing sites.
Result: A clear winner emerged through sales data “Saves money” being the bigger motivator