Client: RedEarth Energy Storage
Background: RedEarth Energy Storage is an Australian company that designs and installs on-grid & off-grid solar systems.
Problem: RedEarth is a unique company with a premium solar battery offering, made in Australia. The challenge was to
create awareness and boost sales – ‘nobody knows who we are’. We needed to dazzle customers with a big picture of
RedEarth’s capabilities and products.
Solution: We worked closely with the RedEarth team developing initial brief and then four separate concepts for a brand advertisement. Meeting weekly, we discussed the concepts and creatively workshopped a 30 second TV advertisement
that they were proud to call their own. This 30 second and 15 second cut down version of their brand ad ran on the Nine
Network, WIN & NBN during the 2022 season of The Block TV show.
Result: The clients were thrilled with ‘their TVC’ and felt invested due to collaboration throughout the creative process.