Client: ProAgni Australia
Background: ProAgni are a start-up Bio Ag company looking for a visual identity
Brief: ProAgni wanted a contemporary logo incorporating agricultural themes and a way to represent the three founding partners.
Solution: We worked closely with ProAgni before starting, writing an initial brief, and then massaging till they were happy. We then presented 12 alternative options covering everything from literal interpretations to abstract executions. Accompanying the final logo comprehensive 36-page brand guidelines document covering logo and colour use across all media.
Result: The client was ecstatic about their new brand identity and has trademarked it’s use
.