Client: ProAgni Australia
Background: ProAgni is an Australian agriculture company that develops antibiotic free,
methane-reducing animal feeds and supplements.
Problem: ProAgni has developed leading technology in the field of feeds and supplements for Australian sheep and cattle.
Being a small company and a startup they had limited budget to convey their brand and product range to a largely regional and remote audience. Previously, they had won TV media time on the regional 7 network, and we were asked to create an advertisement to fulfil the media time associated with that prize.
Solution: Working with a shoestring budget, we wrote a solid script and shot their first ad in the sheep shed on one of
the founder’s properties at Wellington, NSW. With a crew of two we managed to create a professional and engaging 30
second ad within the space of just a week.
Result: The client was thrilled with the commercial and it has been used in pitching to large organisations who are interested
in their capital raising opportunities as well as at conferences and across social media.