Client: McGrath Foundation
Background: The McGrath Foundation raises money to fund McGrath Breast Care Nurses, who provide support and care to
women and men experiencing breast cancer.
Brief: The foundation was running a drive to provide much needed funds to support the nurses in western NSW to support the growing number of rural patients.
Solution: We used the wonderful existing identity of the McGrath foundation to create promotional posters and ads for the “Pink up Parkes” foundation fundraiser night at Parkes NSW. Instead of using ‘flat’ pinks we incorporated glitter, sequins and
texture and showcased the entertainment of the night without losing the identity of the foundation.
Result: The event was a sell out.