Client: Animal Liberation NSW
Background: Animal Liberation NSW exists to permanently improve the lives of all animals through legislation, consumer advocacy, action, and education.
Brief: Animal Liberation NSW sought a Creative Director to brand their newly created “Cruelty Free Fair”.
Solution: ABE was commissioned to create a brand identity and look and feel for each year’s Fair incorporating logos, print ads,
online ad’s, flyers, posters, signage, and merchandise. The themes we presented were fun and circus-like. The opposite of what a traditional circus might be. The performers were big top acts and the theme worked to showcase the many exciting acts and products created without harming animals.
Result: We received a ‘Volunteer of the Year’ award and attracted over 10,000 people through the gates of the festival.