Annual Report, Not-for-profit organisation
Client: ApprenticeShips R Us
Background: Apprenticeships Are Us Ltd is a registered charity and not-for-profit that is committed to assisting young school leavers, disadvantaged youth, and the wider community into completing an apprenticeship in the automotive industry. This unique group training organisation consists of automotive apprenticeship specialists working with the industry to source apprenticeship opportunities for young people.
Brief: To develop an annual report that could also be used to promote the organisation to key stakeholders including Government.
Solution: There was no existing brand identity for this organisation, just an older logo. We used automotive motifs throughout the report to support the industry story and added in real-life cases where Apprenticeships R Us had made a real difference in the lives of young people seeking to advance their career. We also created an accompanying social media video with their CEO to introduce the report and encourage views online.
Result: A slick looking report and marketing strategy poster.
