Client: Nathan Rennie
Background: is an Australian professional downhill mountain bike racer. He was junior downhill world champion in 1999 and won the bronze medal in the elite category at the 2006 world championships. In the UCI Mountain Bike World Cup, Rennie won the downhill category overall in 2003 and came third in 2004 and 2005. In 2008. After years of labouring, Nathan made a decision to return to his roots and start coaching young mountain bikers.
Logo: The Victory Lab is a play on words that marries Nathan’s ‘Victories’ with a science-based lab idea where champions can be created.
NOTE: This logo and identity have never been paid for and are subject to legal dispute in 2026. 

 

The final logo